From anonymous website traffic to qualified applications.
SmarterUNI helps universities engage the traffic they paid dearly for, personally, understand it better, and develop it in a focused way.
The interest is there. But too much of it slips away.
Universities invest heavily in campaigns, portals, events, social media, SEO and ads. These bring valuable traffic to the site. But after the first visit it often stays unclear who is genuinely interested, which program fits, and what information is needed next.
Hard-won traffic goes to waste
Campaigns bring visitors to the site. But the journey often ends there: the person looks around, maybe downloads a brochure, and disappears from view again.
Too little profile behind the lead
A name and an email address say little about what drives someone: career goals, uncertainties, interests, budget questions, location preferences or the right study format often stay unknown.
Overwhelmed by the choice
Many prospective students do not know exactly which program fits them. The larger the catalog, the more orientation matters.
Personal advising often comes too late
Advising and recruitment teams cannot counsel every website visitor individually and on the spot. Standard emails help only so much when the real questions, motives and barriers stay unknown.
Three steps: match, understand, guide onward.
- 01
Embed the Program Matcher
SmarterUNI is embedded as an interactive Program Matcher on your site. Prospective students answer a few, but relevant questions about interests, goals, study preferences and decision criteria.
- 02
Recommend the right programs
SmarterUNI compares the answers with your catalog and recommends fitting programs. At the same time, a qualified lead profile is created for Marketing, Recruitment or Admissions.
- 03
Play out the individualized mail flow
Based on the profile, prospects receive fitting follow-up information and clear next steps through an individualized mail flow: program details, career perspectives, event notes, advising options or application prompts.
So an anonymous visit does not become a generic contact, but a better-understood prospective student who is guided more deliberately toward advising, an event or an application.
Built on your real catalog.
SmarterUNI works with the programs, requirements and program details of each specific university. Recommendations and communication are not based on generic boilerplate, but on your actual catalog.
The system can draw programs, focus areas, admission requirements, career perspectives, international options, location arguments and other relevant content into the recommendation and the individualized mail flow.
Examples from the catalog
Official program names and program content are used exactly as your university publishes and approves them.
More relevance across the candidate journey.
SmarterUNI combines program matching, lead qualification and individualized mail flows in one process.
Better orientation
Prospects get clarity faster about which programs fit their interests, goals and prerequisites.
A more informed study decision
A good match helps align expectations and program content earlier. Prospective students make a more informed decision, and the risk of a later wrong choice or a dropout can fall.
More qualified leads
Recruitment and marketing teams see not just contact details, but also interests, decision criteria and possible next steps.
More personal communication
The mail flow can be tailored to program, motivation, language, study phase and information needs. Prospects do not receive the same standard information, but content that fits their individual situation.
More transitions into concrete actions
SmarterUNI guides prospects deliberately to the next sensible steps: an advising session, event registration, brochure download, application start or getting in touch.
Better prepared personal advising
When a contact requests an advising session, an application or an event, more context is already in place. The personal advising can become more relevant and more efficient as a result.
Less wasted reach
Not every lead needs the same brochure, the same email or the same call to action. SmarterUNI helps make communication more relevant and move hard-won traffic into advising sessions, event registrations and applications.
What SmarterUNI does differently.
Many university websites inform. SmarterUNI addresses people personally, understands the individual need, and guides prospects to the next sensible step.
Not a static program finder
SmarterUNI does not just show a list of possible programs; it connects interests, goals and prerequisites with concrete recommendations.
Not a generic newsletter
Communication runs through an individualized mail flow and follows the specific profile, the fitting catalog and the next sensible step.
Not a black box for your team
The university receives usable information about why a program was recommended and which topics are relevant for the contact.
Not a replacement for advising
SmarterUNI does not replace personal advising. It makes sure more relevant prospects reach advising sessions, event registrations and applications in the first place.
Better matching instead of more wasted reach
SmarterUNI helps align expectations, interests and program content earlier. That improves the candidate journey before the application, and can also help reduce wrong choices and later dropouts.
For students: faster to the right program.
Choosing what to study is a big decision. SmarterUNI helps prospects make better sense of the choice and understand faster which programs fit their goals.
Prospects use the Program Matcher and then receive recommendations based on the university’s actual catalog. After that, an individualized mail flow gives them information that fits their situation, rather than generic mass communication.
That way they can make a more informed decision and judge better which program truly fits them.
For universities in the DACH region and Europe.
SmarterUNI is built for universities that want to make better use of their hard-won website traffic and make their digital applicant communication more relevant.
German and English
Prospective students can be addressed in German or English. That is especially relevant for international programs and multilingual audiences.
Embeds into existing websites
SmarterUNI can be integrated as an embedded module into existing university websites. The specific technical connection is arranged to fit the existing website and CRM setup.
Connects to CRM and email processes
The captured profiles can be made usable for marketing, recruitment and admissions processes, for example for segmentation, individualized mail flows, follow-up communication or advising preparation.
Data protection from the start
SmarterUNI is designed for use in Europe. Topics such as EU hosting, GDPR-compliant processing, consent, data minimization and data processing are considered during setup.
We will show you SmarterUNI on your own catalog.
In the demo we show SmarterUNI on your real programs: from the Program Matcher through the program recommendation to the individualized mail flow.
You see how website traffic turns into qualified leads and how prospects can be guided deliberately into advising sessions, event registrations and applications.
We are currently working with our first universities and developing SmarterUNI further with partners. Early partners can actively shape features, data logic and processes.